Yvonne Houghtaling

Juno Logistics, Itasca, Illinois        Marketing and Brand Manager             Nov 2018 - June 2021
Juno is a fast growing, international freight forwarder specializing in freight transportation, customs brokerage, logistics software/consulting. My responsibilities include:
• Directly manage, plan, coordinate, and launch new company website
• Develop and implement marketing programs to drive sales (websites, email, advertising campaigns, events, direct mail, etc.)
• Create marketing collateral to support sales team
• Provide input and recommendations for the development and enhancement of proprietary shipment tracking software
• Identify marketing opportunities based on data analysis
• Coordinate and manage projects using outside resources and vendors
In this role, I have proven myself as a self-motivated professional with demonstrated ability to drive business. It has also enabled me to showcase the broad range of skills acquired over years of different marketing/design roles.

Mercola Health Resources, Hoffman Estates, Illinois     Sr. Graphic Designer       April 2017 – Sept 2018
MHR is the division of Mercola.com that helps promote the natural health products curated by Dr. Mercola. As senior graphic designer, I was charged with redesigning the company’s retail website to make the user experience more engaging. I also developed a set of brand guidelines aimed at making overall marketing initiatives more consistent and unified in look and tone. As lead designer, I was also a mentor to other designers. Finally, I was the main liaison with the IT team to communicate the design goals and help coordinate implementation. While at Mercola, I:

• Created web banners promoting various health products
• Supervised and produced traditional print projects for direct mail, magazine ads, package inserts, and catalogs/calendars
• Spearheaded image selection and size chart creation for organic clothing launch
• Directed photo shoots for new products; provide graphics for product videos and social media
• Lead other designers and copywriters to focus on project goals and increase engagement to boost Mercola sales

Stearman Creative LLC, Glen Ellyn, Illinois     Art Director/Designer      
Originally operated as a sole proprietor company, VonDesign.net was registered as Stearman Creative LLC in February 2015. During this period, I have worked with a wide range of companies on various types of projects, including traditional print and production work, website redesigns, banners, and magazine advertisements. I also did extensive work creating new logos and branded collateral pieces, such as business cards and stationery letterhead, for various companies. These range from a boutique law firm in Boston to major companies in the financial services industry.

Proxicom, Inc., Chicago, Illinois     Senior Graphic Designer          
Proxicom was an interactive agency that developed custom-tailored interactive and web-enabled solutions for Global 1000 organizations. Proxicom provided creative, strategic, technical, analytical and marketing solutions across a number of industries. As a consultant in the creative group, I worked closely with the creative producers, creative technologists, and information architects to implement designs for a wide variety of clients. My web designs were recognized for the success in balancing the needs of the client, the input of other team members and the technical abilities of the back end. Clients I worked directly with include Toyota and Department 56.

ThinkTank, Chicago, Illinois     Senior Graphic Designer 
ThinkTank was a marketing and advertising company specializing in taking client projects from idea to finished product. ThinkTank promoted some of Motorola’s first cell phones and pagers to various target groups using cohesive marketing and graphical strategies. As a member of the e-media group, I worked closely with the creative directors and the art directors to develop user-friendly, technically functional and visually engaging web sites. I was also charged with creating and producing CD-ROMs and multimedia presentations. Each project was brought in on-time and on-budget while always focusing on the marketing goals of the client.

Intelli.com, Chicago, Illinois     Senior Graphic Designer 
Intelli.com was instrumental in developing an online presence for a wide variety of clients. Intelli.com specialized in crossing over from traditional marketing and promotions to the internet. As a senior graphic designer, I worked closely with clients and back end programmers to develop and produce technically smart and user friendly websites. My designs created the overall look and feel for each site while also successfully delivering on each client’s stated marketing objectives.

Stein Roe & Farnham, Chicago, Illinois      Supervisor, Creative Services       
Stein Roe & Farnham Inc. offered services to high net worth individuals, families, and charitable institutions. It managed mutual funds and separate client-focused equity portfolios. During my tenure at Stein Roe, I managed a staff of three designers to create high-quality print and electronic marketing and communication pieces. In addition to my own hands-on design work, I was also responsible for managing workflow and budgets to make sure each project was brought in on-time and on-budget. Materials produced included promotional brochures, direct mail campaigns, fulfillment collateral and web banner ads. I successfully managed an array of vendor relationships. I was also recognized for my award-winning art direction and design for Stein Roe’s Young Investor Fund welcome and fulfillment materials. Awarded the 1997 Horizon Award for Exceptional Employee Contribution.

Sargent & Lundy, Chicago, Illinois     Graphic Design Coordinator          
Sargent & Lundy has provided comprehensive consulting, engineering, design, and analysis for electric power generation and power delivery projects worldwide. As a graphic design coordinator, I managed the workflow for various projects, including the graphic production of flyers, brochures, electronic presentations and engineering line art drawings.