I was Art Director for this project and worked with a freelance photographer to capture the images. We used a reclaimed wood background to showcase the company's new line of teas. Both bagged and loose examples of the product were displayed. I decided the tea infuser being promoted should be shown out of its packaging to offer a better view as well as create a more balanced and engaging layout for the ad.
I created this ad to be placed in a self-published magazine for Mercola. This promotes the Fat for Fuel book and the accompanying ketogenic cookbook. A new logo was also instated during the production of this ad. As a designer I'm usually looking for fewer words in an ad, but I tried to use the block of text as an element while trying to maintain the product as the focal point.
I selected a lifestyle image to promote this pet product because both subjects seem to be smiling. This communicates an immediate message of health and satisfaction. The large headline and bold call to action was designed to help draw the eye to the most important information to promote sales.