WIP Logo

Women Investment Professionals, or WIP, is a group that empowers women in the institutional investment community through strategic networking, professional and personal development, actionable education, and community outreach initiatives. I was asked to create a logo that captures this spirit and focus. Using a mix of fonts, I incorporated a more feminine look while also projecting strength and professionalism.

ABOVE, the selected logo successfully combines a feminine initial letter with a professional serif face.

ABOVE, these are the sketches and ideas used to generate logo ideas. This illustrates my
thought process and creative approach to creating this logo.

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