Allegiant Investment Focus Newsletter

Allegiant Asset Management Company was a wholly-owned subsidiary of National City Bank. While associated with its parent company, Allegiant was charged with creating its own brand identity within the institutional investment management sector. Working with Allegiant’s marketing team, I helped create a template for the company’s quarterly newsletter. I created charts, graphs, and tables from the raw data provided by the reporting team. The image on the cover was selected to follow branding guidelines that morph nature with architecture. Each quarter has a unique picture combination to reflect the season. The written content includes call-outs to help engage readers. Each publication was time-sensitive and had to be produced quickly and accurately. This newsletter was originally produced as both a printed and electronic piece.