Sequoia Farms Logo

A consortium of farmers was united to provide produce to a third-party distributor. The group needed to create a logo and brand identity for the venture. Their primary crop was carrots, which I incorporated in to a logo portraying an updated, clean, yet earthy look. My choice of font and color helped this brand differentiate itself within the marketplace.

ABOVE, carrot logo was created using Adobe Illustrator. Fonts were selected
to convey the earthy yet sophisticated produce company image.

ABOVE, shows the sketches and ideas used to generate the new logo.
This shows my thought process and creative path toward creating logos.

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